Artificial
Humanity
Understand your customers faster and more fully with AI models that emulate real human behavior.
There's room for improvement.
Market research used to be siloed.
Research teams can't be everywhere at once. When product, marketing, or design teams make decisions without proper behavioral insight, avoidable mistakes become reality. With limited bandwidth, research becomes a scarce resource.
Market research used to be slow.
Classic research cycles take months. Studies must be designed, vendors selected, participants recruited, fieldwork completed, and analysis delivered. By the time an insight appears, the opportunity that required it may have already passed.
Market research used to be expensive.
Quality data commands a premium price. Participant incentives, panel providers, third-party agencies, and operational overhead drain budgets, so study volume stays low, and teams ask fewer questions than they should.
Market research used to be imprecise.
Small sample sizes limit resolution. Bots and "professional survey takers" skew results. Response quality becomes unpredictable, and analyses rely on assumptions researchers wish they didn't have to make.
Market research used to be biased.
Sampling bias is persistent and structural. Panels over-index on certain psychographics. Respondents self-select. The people who answer your questions may not reflect the people you need to understand.
Market research used to be limited.
Studies end. Context is lost. Follow-ups don't get asked. Many questions — like how preferences shift across thousands of customer microsegments — are simply impossible to answer cost-effectively with traditional methods.
Research, reinvented.
Answer any question with simulation
Some questions require more participants than traditional methods can provide. With AI personas modeled across any axes, you can run studies with hundreds of thousands of simulated participants.
Explore how different subgroups react. Map which traits drive certain preferences. Run counterfactuals impossible to execute in real life. If you can ask it, you can simulate it.
Condense months into hours
Run studies on demand. Iterate instantly.
Thanks to the speed of simulation, you can refine questions, test assumptions, or explore unexpected findings without waiting for a new wave of fieldwork. Research becomes continuous instead of episodic, an ongoing engine of insight rather than a rare event.
Tear down long-standing silos
When research becomes inexpensive, accessible, and on-demand, organizations finally align.
Product managers, marketers, designers, and executives can "follow up" with simulated personas themselves to ask new questions, exploring edge cases, and clarify concerns without requiring a full new study. Research stops being a bottleneck and becomes a shared capability used across the company.
The AI initiative senior leaders have been waiting for.
By turning customer understanding into a fast, repeatable, and organization-wide capability, we remove the friction that keeps insight from reaching the people who need it most. Leaders get a consistent, trustworthy behavioral lens for strategic decisions. Researchers gain a tool that extends capacity and increases their influence without increasing workload.
This is not just another incremental analytics tool. It's a leap forward in how organizations understand people.
Confidence: 99.8%
Don't jeopardize your reputation with real customers.
Test on simulated customers, avoiding the risks of A/B testing in production or exposing unpolished products to focus groups.
Detect "landmines"—messaging that could be unintentionally interpreted negatively—before they reach the public eye.
What stories could you tell with n = 1,000,000?
Segment across any dimension you can imagine.
Automatically cluster simulated consumers by personality, values, attitudes, behaviors, demographic traits, or lived experiences.
Understand how different behavioral archetypes respond to messaging, products, or experiences—and discover entirely new segments you didn't know existed.
Design experiments that tell a story.
Move beyond static questions. Create multi-step experiments that mimic real customer journeys.
Simulate how opinions evolve when new information is introduced. Explore the narrative of a customer's decision: what they think, how they feel, and why they change their mind.
Run any type of experiment instantly.
- A/B and multivariate testing
- Preference and choice modeling
- Messaging and creative testing
- Attention and eye-tracking simulations
- Funnel and journey simulations
- Scenario and counterfactual analysis
You bring the question, we generate the behavioral data.
Discover new audiences before your competitors do.
Because simulations generate millions of user types beyond the ones who already take your surveys, you can uncover emerging or overlooked customer groups, identify growth opportunities earlier, and see signals traditional research would never detect.
Segment across any dimension you can imagine.
Automatically cluster simulated consumers by personality, values, attitudes, behaviors, demographic traits, or lived experiences.
Understand how different behavioral archetypes respond to messaging, products, or experiences—and discover entirely new segments you didn't know existed.
Design experiments that tell a story.
Move beyond static questions. Create multi-step experiments that mimic real customer journeys.
Simulate how opinions evolve when new information is introduced. Explore the narrative of a customer's decision: what they think, how they feel, and why they change their mind.
Run any type of experiment instantly.
- A/B and multivariate testing
- Preference and choice modeling
- Messaging and creative testing
- Attention and eye-tracking simulations
- Funnel and journey simulations
- Scenario and counterfactual analysis
You bring the question, we generate the behavioral data.
Discover new audiences before your competitors do.
Because simulations generate millions of user types beyond the ones who already take your surveys, you can uncover emerging or overlooked customer groups, identify growth opportunities earlier, and see signals traditional research would never detect.
Ready to more fully
understand your market?
Have a project idea in mind? Just curious to learn more?
We’d be delighted to chat.
About Plurious
We're an AI research company whose purpose is to build systems which emulate human behavior in beneficial ways. We believe that everyone can benefit from the presence of more humanity in the world and seek to bring this about by driving our collective understanding of what humanity is and how aspects of it can be created artificially, then engineering those products in the real world.
Our Approach
We model human behavior as the product of four factors:
- A collective human nature shared by all
- A set of innate traits unique to each individual
- A series of lived experiences unique to each individual
- An active set of external influences experienced by an individual
Our research seeks to understand the exact effects of each of these factors on behavior, then accurately simulate them.